*** Posted by run ***
Hi

You can still keep it "general Aviation" and target the search engines. The more really targeted keywords you have, the more visitors.

The key to succes when we are talking content is automation. Most of the stuff on Avitop.com is automated and updates itself. It took a long time to build the admin module, but it really pays of over time. There would be no way I could run this site alone if I didn't automate things.
I also have a 10-12 hour job as a military instructor pilot + wife and 3 kids to take care of ;o)

Regards John Raahauge